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Is your business ready for Small Business Saturday on November 26? How can you capitalize on this nationally publicized day to boost your sales and attract new customers? We have some suggestions for you! Join Areen Shahbari and the Harvard Ed Portal to discuss innovative ways to market your business.
Topics that will be discussed in this workshop:
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Knowing which specific customers to target and how
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Product, pricing, place, and promotions strategies
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Utilizing Small Business Saturday to boost sales during the holiday season
About the Facilitator:
Areen Shahbari is a Fulbright alumna, a business consultant, the founder and CEO of Cactus International, a faculty member at Harvard University Extension School and Harvard Professional Development Programs, and an entrepreneurship instructor at Stanford University Continuing Studies and Babson Executive Education. Before moving to Silicon Valley, Shahbari held a Lecturer position at Simmons University School of Business in Boston. Shahbari’s training and consultancy focus on entrepreneurship, innovation, strategy, marketing, effective communication, and leadership. Her research focuses on the intersection of business and psychology.