Registration Deadline: Marketing Essentials for Small Businesses (4-part series)


Monday, January 31, 2022, 9:00am to 7:00pm


Online via Zoom

No matter how good your product or service is, the way you communicate with your customers can determine its success. Discover the forces that influence the purchasing habits of your customers and learn how to win them over with an effective marketing strategy.

The Harvard Ed Portal is pleased to offer Allston-Brighton and Cambridge residents, business owners, and entrepreneurs this valuable four-part virtual workshop that meets once a week. You will learn how to:

  • Foster a marketing orientation within your team

  • Research and identify target customers

  • Develop a marketing strategy

  • Develop and implement a marketing plan

  • Market to global customers

Virtual Meeting Dates: February 3, 10, 17, and 24, 5:30pm–6:45pm*
*Registrants are required to attend all four sessions.
Registration Deadline: January 31

This course combines flexible online learning using ManageMentor from Harvard Business Publishing, the publishers of the renowned Harvard Business Review, and virtual workshops with Areen Shahbari, faculty member at Harvard University Extension School and Harvard Professional Development Programs. Your remote workshops with Areen will provide opportunities to discuss the concepts of the online course as well as ask specific questions you have about your business.

You'll also receive additional resources including articles from the Harvard Business Review; worksheets; podcasts; and videos. Plus, Allston-Brighton and Cambridge residents and small businesses are eligible for one-on-one business coaching with Areen and a 4-month scholarship to LinkedIn Learning.

Participants must complete the necessary ManageMentor coursework prior to each class to be admitted. The weekly time commitment is approximately 45-60 minutes. If a participant misses more than one class, they will be dropped from the program. You will be asked to acknowledge a Letter of Understanding.

* Space is limited to 25 participants. Women, Minority, and Veteran Owned Businesses are encouraged to register. This program is for Harvard Ed Portal members; Allston-Brighton and Cambridge residents and business owners; and Gardner Pilot Academy parents/guardians.