Business Builders: Marketing Strategies for Service & Product-Based Business

Date: 

Wednesday, February 21, 2024, 5:30pm to 7:00pm

Location: 

Harvard Ed Portal, 224 Western Ave., Allston

Discover the secrets to connecting with your audience in this workshop! Small business owners will dive into live case studies, gaining valuable insights into practical marketing strategies. Learn to conduct market research to pinpoint your target audience and competitors, explore branding techniques for a standout identity, and understand digital marketing channels for effective customer engagement.

Armed with data-driven insights, participants will elevate their marketing game, setting the stage for exponential business growth and customer loyalty. Join us for an interactive session that will transform the way you approach and succeed in marketing!

 

About the presenter:
Victoria Downes is a Coach, Consultant, and Founder of the Brand to Profits Academy, a strategic consulting firm that partners with business support organizations to design and develop impactful programming for women and entrepreneurs of color. With a background in Project Management, Small Business Management, and Human Resources, Victoria’s expertise spans industries and for over two decades, she has worked with hundreds of small business owners and professionals, committed to helping them succeed in their goals.