Branding for Creative Business | Art & Hustle Workshop

A strong brand is a critical success factor for any creative business. In this workshop presented by Sarah Dudek of Massachusetts College of Art and Design, current and aspiring creative business owners will be exposed to the fundamentals of crafting a brand identity. We’ll explore the process of identifying your unique selling proposition, creating brand guidelines, and communicating your brand in a compelling and consistent manner.

Students will leave this workshop with an understanding of what branding can do for their business, and a toolkit for creating their own brand identity.

Free registration includes light dinner and networking.

This is part of the Art & Hustle monthly series for artists, makers, and creatives navigating the business side of their work. Come to one or all—no commitment needed. Attend all five to receive a Certificate of Completion.