Product and Service Pricing for Small Businesses


Thursday, June 9, 2022, 5:00pm to 7:00pm


Online (Zoom)

Pricing your products or services is a primary business decision owners must make. Pricing impacts your cashflow, your profit margins, purchasing, and—most importantly—customer attraction and loyalty. It can determine the success or failure of your business. So how do you find that sweet spot in balancing your company's profitability, competitiveness, and consumer attraction?

This free workshop will help take the guessing out of pricing. You will be able to:

  • Understand how price impacts perception

  • Set an optimal price for your products/services

  • Identify which pricing strategies and tactics work best for your business

  • Determine what discounts and allowances to offer

Attendees will participate in case analysis and activities to practice applying these concepts. We will learn from each other through rich discussion.

Areen Shahbari headshotAbout the Facilitator:
Areen Shahbari is a Fulbright alumna, a business consultant, the founder and CEO of Cactus International, a faculty member at Harvard University Extension School and Harvard Professional Development Programs, and an entrepreneurship instructor at Stanford University Continuing Studies and Babson Executive Education. Before moving to Silicon Valley, Shahbari held a Lecturer position at Simmons University School of Business in Boston. Shahbari’s training and consultancy focus on entrepreneurship, innovation, strategy, marketing, effective communication, and leadership. Her research focuses on the intersection of business and psychology.

Shahbari has provided business consultation, coaching, and training to thousands of local and international professionals, entrepreneurs, and innovative companies, she speaks at local and international conferences and has led workshops and training programs in the United States, Chile, Jordan, Palestine, Morocco, Qatar, Bahrain, Turkey, and Mexico. She is also the Chief Executive Officer of, a company that she founded in 2013 to promote women entrepreneurship and leadership in the Middle East and North Africa Regions. Through Cactus she has been training and consulting hundreds of MENA women on how to start and grow scalable and sustainable businesses.

Prior to her teaching and entrepreneurial career, Shahbari worked for over ten years in the media industry as a journalist, a TV programming director and a TV host of six TV shows, where she interviewed over 500 professionals on topics ranging from politics, law, gender equity, diversity and inclusion, to education, psychology, and business.  

Shahbari received multiple Excellence in Teaching awards from Simmons School of Business and letters of commendation for her distinguished teaching performance from Harvard University Extension School. She is fluent in three languages, holds a BA in psychology and communication, and an MBA in entrepreneurship from Simmons School of Business, where she was a Fulbright scholar and an inductee of the Beta Gamma Sigma Honor Society.