Identify Ideal Market Position to Grow Faster


Thursday, January 23, 2020, 9:30am to 12:00pm


Harvard Ed Portal, 224 Western Ave., Allston

B2B growth is hard to achieve! Many new companies make it harder on themselves by not collecting market data on their ideal buyer and positioning strategy. The key to new market launches or early sales growth is rapid, intentional testing of buyer interest.

In this workshop, attendees can leverage their learning to 1.) spend 30%-40% less and achieve the same sales revenue, and 2.) raise investor capital with a higher success rate by telling a data-informed “initial buyer” story.